ABOUT

OXYGEN engaged Sonic Lens to power a first of its kind Sonic Identity System for NBC’s fastest growing and truly multi-platform network. Within months this system was fully recognized by their total audience and fully integrated across all channels - linear, social, digital, podcasts, etc in a flexible, distinct manner. A comprehensive library of 'sonic clues' around the crime genre adds a 'theater of the mind' dimension to all visual branding, working with a first-of-its-kind modular mnemonic and a 1s ‘earcon’. Oxygen now has the most holistic, cross platform, and award-winning sonic identity system in TV.