ABOUT

Fruttare was the largest global product launch of Unilever in 2015 aiming to become a lifestyle ice cream brand with deep cultural resonance. For this reason I created a sonic strategy based upon summer music festivals around the world, capturing the essence of a contemporary ’sound of summer’ by analyzing the world’s music festivals to create a global anthem whose main hook was also the brand mnemonic. This song became a sleeper hit which led to releasing a remix by world renowned DJ Tiesto. The strategy set Fruttare up to become a presence across music festivals like Coachella and the song and mnemonic were featured in all advertising across all markets. This project won “Best Marketing Strategy” at the global 2015 Audio Branding Awards.