ABOUT

Sonic Lens audio rebrand of DISNEY JUNIOR EMEA won 2 x PROMAX UK GOLD for "Best Kids", was nominated for 1 x PROMAX GLOBAL EXCELLENCE for "Best use of Music with Lyrics", and was a finalist at 2020 MUSIC+SOUND AWARDS for "Best original composition in a TV trailer or promo". For the sonic rebrand of Disney Junior EMEA, we were tasked with creating a mnemonic tied to a song that was uplifting, fun and would help define the new brand positioning. Music Intelligence allowed us hyper accuracy and when they focus tested all their emotional goals against 820 kids and their parents, every metric over-performed. The mnemonic is designed around a rhythm that drives character animation in end cards and can be modular for different lengths. The brand song is also modular, allowing Disney to promote any combination of shows with swappable sections and a common call to pre-schoolers to "join in".