Sonic Lens New York

ABOUT

WundermanThompson worked closely with Sonic Lens to power the sonic branding that would spur their tremendous growth cycle into the QSR space. “They helped us move from bold, southern and bluesy into bold, epic and impactful. Their proprietary process called “Music Intelligence” enabled us to craft a smarter, more holistic music strategy. They took an analytic approach by converting “sonic landscapes” to data, which enabled a more strategic approach to sonic branding. They created a unique style of Wu Tang Clan meets spaghetti western based on specific cause/effect findings which worked perfectly. Creative precision is more than a nice to have. Having it at the heart of their process really set them apart as well as the resulting work that came out of it.”

MADEIT CREDITS

Who pooled - The Sound of Church's Chicken