ABOUT

ALJAZEERA ENGLISH engaged Sonic Lens to modernize their brand, align consumer perception with their status as a best-in-class award-winning global news network, and reflect their unique role as the ‘voice of the voiceless’ across everything they do. Aljazeera’s existing sonic branding was limited in how it could be used and did not evoke the essence of their unique brand. Our goal was to create a more contemporary sound with universal appeal that takes the best from the global news landscape and infuses Aljazeera's essence. We created the most comprehensive audio toolkit in the industry made of signature tracks, style tracks, mnemonics, and sound design elements that holistically and subliminally reinforce the brand.