ABOUT

I was asked to design two landing pages for the latest national event “I Migliori Vini d’Italia”, the most important event in Italy about wine and wine culture.
The first landing page was designed for a pre-selling campaign scheduled to be launched 2 months in advanced.
The second landing page has been designed to serve the purpose a mini website containing all the information related to the event.
My team and I decided to play the communication for the pre-selling campaign around the concept of the existing pay-off: “Il Buono nel Bello” (translation: “The Good within the Beautiful”).
Me and the copy came up with a way of re-arranging those words in the phrase: “The Good is coming! The Beautiful is that you can taste it for 15 euros” (of course in Italian make more sense)
Same approach for the institutional campaign that carried the phrase: “Have a Taste of the Good inside the Beautiful”.
We decided to distance this campaign from all the other campaigns for food related events in Italy, ditching pictures of elegant people sipping from a balloon glass for a more graphic approach: we created a hand written style composition arranged to suggest the shape of a bottle of wine (for the pre-selling campaign) and of a balloon glass (for the institutional one).
Other text elements in the two landing pages were treated the same way for the sake of consistency.