ABOUT

In October 2015 I was asked to follow the production of an advertising campaign for the newly opened roman restaurant Mix In Roma.

Me and a team of one copy and two social media managers were asked to deliver the communication for the launching of a free ‘aperitivo’ every Friday and Saturday and encourage people to bring their friends.

We decided to play with the word MIX and called the campaign APERIMIX.

The communication was all played around the concept of ‘mixing people together’, we created a postcard to hand out in the area asking people to fill it up with their details and the ones of their ‘friend’ and bring it back to the restaurant to get their free ‘aperitivo’.