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"Ring of Fire" FURY vs USYK
Music: Dani Trujillo @herenofficial (David Borras)
Sound design: Dani Trujillo, Joaquin Rodado

Title: A Tale As Old As Time - Ring of Fire | Tyson Fury vs Oleksandr Usyk
Agency: BigTime Creative Shop
Campaign: A Tale As Old As Time
Client: General Entertainment Authority
Brand: Riyadh Season
First Release Date: 2024 / 1
Sector: Fairs, Events, Festivals
Philosophy: In this cinematic exploration, the long-awaited clash of two undefeated champions is not just a fight but a metaphorical odyssey through time. Guided by the voice of Paul Anderson, viewers are transported through a series of legendary battles. As the two titans approach their ultimate face-off, they unleash a barrage of attacks from afar - a visual metaphor for the pre-fight psychological warfare.

As they step closer to each other, the fighters transform into warriors from various historical battles, converging in an epic tableau. At the moment of proximity, lightning strikes, and the famed boxing announcer Michael Buffer emerges. His famous announcement echoes as the fighters enter the ring.

The film crescendos to a thrilling climax, where in a moment of high tension, the two boxers simultaneously neutralize each other's punches. Suspense hangs in the air, leaving fate to decide who will emerge as the Undisputed Heavyweight Champion of the World.

Media Type: Branded Content
Length: 164 seconds
Market: Spain
Advertising Manager: H.E. Turki Alalshikh
Chief Executive Officer (CEO): Mohammed Sehly
Chief Creative Officer: Rayyan Aoun
Agency Producer: Inas Nagy
Art Director: Gustavo Bilésimo
Director: Ernest Desumbila
Managing Director: Eva Laffitte
Producer: Montse Urniza
Producer: Rebecca Johnson
Producer: Laura Barge
Production Supervisor: Nico Zarza
Production Supervisor: John Prieto
Production Supervisor: Albert Montero Vera
Head of Social Media: Nael Girgis
Production Company: Sauvage.