ABOUT

To create awareness and encourage organs and eyes donation among public as a beautiful act worth doing once in a lifetime. Since one donation can help prolonging as many as 6 lives, including their family members.
Meanwhile this will help promote the website and generate higher number of donors.

We created giant artistic organs and inserted the audio testimonials of real donors and recipients, telling their personal organ donation stories. We launched the campaign on Valentine’s Day to imply that organ donation is another expression of love. We place the organs and the donation booth at the launch event where the press conference was held, then moved them to other 12 locations all over Thailand. We also communicated through both above and below the line media such as TVC, print, press, social network, call center, website and free media under TRUE Corp.

The success of the promotion is proven by the number of click on Facebook
(including the number of member in web page who join and become fans and also the shared pages to friends in network), the number of calls to our call center, the number of visitors to the exhibitions and number of donation which jumped up to 35% within the first 2 months of the campaign.