ABOUT

Most banks sponsor football by placing their logos on the jerseys of professional teams. It’s a tried-and-tested way to get seen by football fans. TMB, one of the Thai leading bank, also wanted to launch a new brand vision “Make THE Difference” by placing TMB logo on one of the football team’s shirt and really prove that TMB can help people Make The Difference.

We wanted to do something completely different to show people a total different approach with our philosophy “Make The Difference”. We sponsored a football team from a tiny obscure island in the gulf of Thailand, that did not even have a football field to play on. We built the team a floating pitch, supported them with trainings, and made a film about the lives of the players and the community they represent. By sponsoring Panyee FC has demonstrated how TMB Bank can help people “Make The Difference” to do extraordinary things with their lives. Sponsorship can be so much more than just putting a logo on a shirt. For TMB, sponsorship can be an act that changes lives and communities.

The story and the video spread virally like wild fire, inspiring people and telling them about the TMB promise. It surpassed all anticipated expectations. 1/7th of the world population saw the video!! It captured the attention of global media and received significant amount of free media coverage. Even Manchester United, the world’s biggest football club took note. This sponsorship project was able to demonstrate how we can Make The Difference and it truly made a difference in the Panyee FC players lives as they just won the football championship of southern Thailand in 2011!!