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Challenge:
For many years Thai people have been educating about danger of secondhand smoke. However, what they yet don’t know is that the toxic smoke travel farther than they ima-gines and faraway doesn’t mean safe.

Idea:
We Created a film, demonstrating that smoking can harm everyone without choosing tar-get unlike gun fighting. And more importantly, there are no safe distance from poisonous smoke. The film also encourages smokers with the best solution is to stop smoking for good.

Impact:
After launching the campaign. It has effect on smokers, to stop smoking for good. Com-pare to the data last year, more than 18% of smokers want to join stop smoking program by Thai Health Promotion Foundation.