ABOUT
Adidas’s goal was simple – to excite and challenge their adrenaline junkie customers in a way they would have never expected. The key was to find an unforgettable way to market TERREX, their line of outdoor apparel and accessories.
Adidas provided us with 360-degree footage capturing accomplished climbers Ben Rueck and Delaney Miller ascending the Delicatessen mountain in Corsica. We integrated this content with interactive, real-time 3D VR so that users feel like they’re part of Ben and Delaney's journey in a whole new way.
Jumping in and out of breathtaking 360 footage, the story unfolds and tension builds until Delaney slips - just a few meters away from the Summit. That’s when players are thrust into her shoes to complete the climb in first person POV, with their own two hands.