ABOUT

Adidas’s goal was simple – to excite and challenge their adrenaline junkie customers in a way they would have never expected. The key was to find an unforgettable way to market TERREX, their line of outdoor apparel and accessories.

Adidas provided us with 360-degree footage capturing accomplished climbers Ben Rueck and Delaney Miller ascending the Delicatessen mountain in Corsica. We integrated this content with interactive, real-time 3D VR so that users feel like they’re part of Ben and Delaney's journey in a whole new way.

Jumping in and out of breathtaking 360 footage, the story unfolds and tension builds until Delaney slips - just a few meters away from the Summit. That’s when players are thrust into her shoes to complete the climb in first person POV, with their own two hands.

MADEIT CREDITS

Project featured: on 21st November 2017 Contributor:

Somewhere Else has been a Contributor since 19th May 2017.

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Delicatessen

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