ABOUT

After renaming its well-established range of IT Managed services to Global Management One (GMOne), NTT Communications needed to relaunch the product brand to have global consistency and a clear story – all while respecting the NTT Group’s strong brand identity.

For GMOne we created a visual brand hierarchy and identity using origami in visual and structural elements. The origami reflects the Japanese origin of NTT, while visualising how GMOne takes a similar high precision approach to its customers’ IT, shaping their challenges to become a business enabler. We delivered a new website that focused on engaging customer journeys, a suite of customer-facing collateral, internal sales toolkit. An animated video also delivered key messaging to the target audience across multiple channels.