ABOUT
After renaming its well-established range of IT Managed services to Global Management One (GMOne), NTT Communications needed to relaunch the product brand to have global consistency and a clear story – all while respecting the NTT Group’s strong brand identity.
For GMOne we created a visual brand hierarchy and identity using origami in visual and structural elements. The origami reflects the Japanese origin of NTT, while visualising how GMOne takes a similar high precision approach to its customers’ IT, shaping their challenges to become a business enabler. We delivered a new website that focused on engaging customer journeys, a suite of customer-facing collateral, internal sales toolkit. An animated video also delivered key messaging to the target audience across multiple channels.

Back to PRODUCT IDENTITY project
Sarah Neale
Creative Services Director, Something Big
United Kingdom
Creativepool
United Kingdom