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ABOUT

OUTDOOR MEDIA CREATIVE CAMPAIGN
Did you know 90% of all packaging is thrown away after just one use? Recycling can be a good solution but with just 9% of plastic waste being recycled, Circla entered the market with an auto-replenishment service where beauty products are delivered to your door, and once you’re finished the packaging is collected and re-used. With Circla describing their business model as the ‘Milkman for Beauty’ we created an attention-grabbing outdoor media creative campaign, including the development of a key strapline and supporting messaging.

The campaign successfully positioned Circla as a sustainable, responsible and convenient choice, and delivered a 62% increase in sales, tripled average order value, and increased online store sessions.

MADEIT CREDITS

  • CirclaClient
  • Adam LongobardiAccount Director
  • Natalie CoxCreative
  • Sam HenigCreative Director
  • * Something Big
  • * Sarah NealeCreative Services Director
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