ABOUT

Context
As the air cargo industry grew rapidly, IAG Cargo recognised a disconnect within its internal culture. Despite a recent refresh of the company’s mission, vision and values, Organisational Health Index results showed many employees, particularly frontline teams, did not feel a strong sense of belonging.

Approach
We helped open an organisation-wide conversation about diversity and inclusion. By combining employee storytelling, leadership role-modelling and practical tools for managers, our Great to Be campaign translated the company’s commitment to inclusion into everyday conversations.

Outcome
Within six months, employees reporting a sense of belonging increased by 12%, while those feeling ‘truly valued’ rose by 13% – helping lay the foundations for a more inclusive and connected global culture.