ABOUT

Context
After a challenging couple of years, British Gas were going through a culture change programme. Leaders needed employees to understand and feel these new behaviours in practice so they could deliver the new strategy with pride and unity.

Approach
As part of the wider campaign, we created a launch film introducing ‘We are the energy behind the energy’. Knowing that employees needed to feel reenergised and better connected to their peers, it was performed by real employees, bringing the new behaviours to life in a way that resonated at a personal level.

Outcome
The film played a central role at the strategy launch event. It helped employees connect with the new culture, feel more aligned with what was changing and understand the part they plan in it.