Creating a global safety communications campaign for frontline behaviour change by Something Big for DHL Supply ChainWho liked - Creating a global safety communications campaign for frontline behaviour change by Something Big for DHL Supply Chain

Something Big Send

ABOUT

Context
DHL Supply Chain recognised that safety is not just about compliance – it also influences job choice and retention. However, inconsistency across global sites made it difficult to build a shared safety culture. The business needed a clear, consistent approach to safety communications across its frontline workforce.

Approach
We developed the global safety campaign, "Our Safety is in Our Hands”, that reframed safety as a shared responsibility. Built around a simple, universally understood idea, it combined education and storytelling to make expectations clear, relatable and easy to act on across a diverse frontline workforce.

Outcome
Rolled out globally, the campaign created a consistent approach to safety communications across sites and initiatives, helping shift employees’ mindsets from compliance to shared responsibility. Colleagues now have a clearer understanding of how they can keep themselves and others safe.