ABOUT
The Honourable Society of the Inner Temple, commonly known as The Inner Temple, is one of the four Inns of Court (professional associations for barristers and judges) in London.
The Inner Temple takes its name from the Knights Templar, who originally leased the land to the Temple's inhabitants (Templars) until their abolition in 1312. The Inner Temple was a distinct society from at least 1388.
Today the The Inner Temple is a flourishing and active Inn of Court, with over 8,000 members.
The organisation is famous within the sector for being the most progressive of the four inns of court. Being the first Inn to welcome women and boasting members such as Mahatma Gandhi.
It was this progressive approach that drove SomeOne to develop a new strategic direction for the way the organisation talks to existing, new and potential audiences.
This is a significant time of change for The Inner Temple, with radical steps being taken to push the organisation into a new realm of more connected and digitally intelligent communications.
Since the practice of Law, Justice & Order comes from truth & accuracy, we set out to create the most truthful and accurate depiction of a Pegasus ever attempted by the brand.
Every detail down to the silky sheen of the coat to the imperfections found in feathers was carefully crafted to create an ultra high definition CGI model that can be photographed from any angle, resulting in an instant library of brand assets.
In addition to the primary brand, each department was given their own bespoke Pegasus. Materials were carefully considered to reflect the inherent qualities of each, from molten glass for education, through to steel bands for the treasury, to flowing paper for library.
MADEIT CREDITS
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SomeOneFounder & Executive Creative Director -

Stephanie TylerSenior Account Manager -

Simon ManchippFounder -

Rich RhodesCD
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