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Rebrand roundup: Wahaca, Waitrose Free From, Labrador and more

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Wahaca by Without

Mexican-style street food restaurant Wahaca in the UK has has been given a rebrand by Without with a focus on illustration.

The new branding centres around a line-drawn, illustrated logo of a hand clutching a taco. This takes centre-stage, as the brand name runs in small, all-capitals, bold sans-serif type underneath it, curved upwards in a semi-circle.

The bespoke sans-serif typeface, Wahaca Bold, also aims

 

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