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Autumn Winer 2018 | Style is defined by character
A seasonal launch, including the rollout of a re-brand, consulted for by Wednesday. The campaign speaks to customers display their character through accessories, without being defined by the product. A story shown in the way items are worn and the choices made in the selection process. The focus is on the character and personality, not the product. Dynamic movement, expression of self or a sense of character and bold graphic treatment are important to the overall look and experience.