Soledad Ying-Jen Chen Brand Creative Director

ABOUT

Managed full creative teams and multiple partners/vendors;
responsible for all budgeting and scheduling.Marketing and web solutions.
Regularly liaising with the technology team to ensure the best creative solutions are realised, implemented and delivered. Developing excellence through innovative & creative concepts across all media. Develop and frame creative concepts according to creative brief requirements.
Communicating design visions and rationale clearly to clients and design teams.
Conceptualize, visualize and design user experiences.
Managing and directing photo shoots on time and to budget.
Involved in developing the clients culture and quality standards.
Responsible for developing and executing creative concepts and branding for leading.
Marketing and web solutions. Regularly liaising with the technology team to ensure the best creative solutions are realised, implemented and delivered. Ability to work with other project managers and teams of creative designers. Maintained authenticity of brand with campaigns that moved consumers to action.
Designed and directed trade and consumer advertising campaigns
Developed, maintained and updated all corporate communications
Created new consumer packaging for all five proprietary brands
Responsible for all corporate and retail marketing, advertising,
event planning/ managing, outreach, and product and company and design initiatives.

MADEIT CREDITS

  • LeRêve Paris CO, LTDClient

LeRêve Paris Branding

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