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In an ambitious three-season partnership UEFA, Wasserman and Solarflare have teamed up to create an immersive virtual fan experience.

Showcasing the UEFA Ecosystem through a personalised virtual world, bespoke RPM avatar integrations and engaging global gameplay, we've brought UEFA into the metaverse to bridge the gap between digital innovation and sports entertainment.

Launched in September, "The Ultimate Knockout" engages fans in bi-weekly competitions for chances to win 2024 Champions League Final tickets.

Accessible on any device, the web-based platform accommodates high traffic and real-time updates to keep fans coming back. The experience currently consists of two main areas, "The Locker Room" and "The Ultimate Knockout Quiz."

The Locker Room is the central hub where fans design avatars and changing rooms, prep for competitions, explore via portals and create shareable memorabilia for their socials.

The Ultimate Knockout Quiz invites users to globally compete in football trivia before each live Group Stage Match. Quiz Master Patrice Evra tests their knowledge, engaging users to quickly move their avatars to correct answers on a virtual pitch. The higher their scores, the closer they become to winning those Final tickets. Currently, over 30k
fans are competing for the ultimate
champion title.