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In celebration of Cathay Pacific's sponsorship with six iconic London theatres, we teamed up with Prodigious to craft an immersive airline experience at the VIP Guest Lounge in the historic London Palladium.

The DOOH installation transforms three windows into digital journeys to Hong Kong, Tokyo, and Sydney while preserving the venue's Grade 2 listed architecture.

Designed to mimic the look and feel of an aeroplane window, we installed three 65” 4K LED screens that would dynamically transport guests to vibrant global destinations and honour the charm of the venue.

While the guests sit back and relax in the VIP Lounge, the realistic flyover begins with live feeds of London, captured via front-facing 4K webcams. As the digital clouds lift, guests find themselves virtually descending into Cathay Pacific destinations, synchronised with shutter effects, real-time content and day-to-night transitions.

Unveiled at a live press event in June 2024 , this elegant installation entices guests to imagine their next adventure. Over the next three years, this collaboration will grace the London Palladium, setting the stage for future experiential projects in other London theatres and lounges.