ABOUT

Hairspray, the hero creative of the ‘Acts of Love’ campaign created by Teva, shines a light on the extraordinary lengths carers go to. We show and celebrate the love and care they offer. As the largest pan-European provider of generic medicines, Teva knows the recognition, reassurance, and respect carers deserve. Through emotive storytelling, we follow the acts of love John performs for his wife Mary, who has a chronic illness. This heart-warming story shows John going out of his way to learn an unexpected new skill to help Mary feel like herself again. Acts of Love raises awareness of the ongoing dedication of unpaid carers and drives people to visit Teva’s Carer Section of Life Effects – a website by carers for carers. This website hosts curated content by carers to share their experiences; because the only people who can truly understand are those who have lived the same experience.