ABOUT

Pronto Cafe is a cafe I came up with for a school project. It hopes to be one of Perth, Western Australia's top University spots to unwind after a day of hard work. Pronto Cafe is located on St George's Terrace which is a 15 minute bus ride from Curtin University and Perth City's most populated street full of restaurants. However, this street's target audience is targeted towards business and office workers between the ages of 26-40 and it doesn't have a place for university students to relax. This cafe is targeted at the ages of 18-26 who attend university and have either a full or part-time job. The cafe offers an internet cafe, recent top seller books and magazines, a "unwind section" where a Polaroid camera can be used and video games can be played, and comfy lounges to sit on to enjoy drinking coffee or eating baked goods. The coffee and baked goods would be named relating to University. There are design concepts on the coffee shop's merchandise and packaging.