ABOUT

Brief: Rethink to a sustainable solution for the packaging of ready-to-use soups taking into account the required characteristics of the materials and reducing/eliminating the use of plastic. In addition, solve the problem of shelf perception that does not highlight the product.

1. Analysis of as is packaging. Bowl and cardboard box. In addition, unlike packaging for fresh products (single material PP), the trays adopted are not recyclable. This is because they are
made of PP + EVOH + PP to guarantee a long shelf life (12-24 months).
2. Analysis of customer needs: easy use and assisted opening. Optimization of the space to put the product in the bag/backpack. The ergonomics consists of a stable grab and of the
chance to consume the product with only one hand.
3. Analysis of competitors to understand why the product does not stand out on the shelf: formal research, communication and colours used.