ABOUT

Rebrand of an entertainment tv show.
I developed the new brand identity for the TV Show called Salada Mista. The challenge was to renew the visual of the program, make it more modern, but without losing its main identity as an entertainment program that brings humor to the viewers through curiosity videos and memes, while performing pranks and interacting with the viewers. So, together with the cenario designer we worked on a vintage and "garage style" but still very colorful, to bring fun and joy to those who are watching, so the Mixed Media style and a bit of cartoon were a great fit. In this project I worked designing, compositing, illustrating and manipulating some photos to create the layout of each scene, then I made the 2D animation. It was an amazing project and challenge!

About the company: The TV channel that broadcasts Salada Mista is Rede Massa, a filiated from SBT Brasil.