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Partnership marketing campaign between Mail Boxes Etc. and SONY UK to promote the release of Spider-Man: Into The Spider-Verse.

A UK & Ireland campaign, released before the film hit the cinemas, ramped up over the official film release and ending at Christmas. Offering audiences a chance to win a family trip to New York City in January 2019.

A mixture of organic and paid social activity was used to drive users to the MBE dedicated competition page. Alongside this were weekly prize-draws across their social media channels for lower value prizes.