ABOUT

One of my design agency clients, Saentys, asked if I could help with some brand language/key messaging for a ‘…new consultancy that’s just started up’.

Turns out, as a team, they’d been around for decades.

This is from the design brief:

Overall aesthetic – Traditional, confident, trusted, established, not too modern, considered.

Tone of voice – No talking bollocks. Keeping it simple. Team process, Matter of fact.

Every big deal that has happened in Shoreditch has been done by us.

We met to tease out more of a brief and they were all of the above, but there was also a wit that I felt needed to be communicated. We met again and the finer points of their personality started to shine through.