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Brand tone of voice, brand language guidelines and copywriting.

MCM is a multi-award winning architectural practice. Their high profile clients include De Beers, Diageo, Estée Lauder, Havas, ITV, KPMG, National Trust, PlayStation and Rolex.

When they first approached me, they’d gone through a bold rebrand. They had a clear idea of how they wanted to present themselves, but didn’t have the copywriting skills in-house.

I’ve worked with them to establish a confident, quirky tone of voice. A ‘why use 10 words when one will do’ kind of approach.