Ads of the Week: Christmas comes early (again) and other stories

Published by

Saatchi & Saatchi – Asda

Asda recently revealed its 2017 festive campaign, “Best. Christmas. Ever.” The hero spot aims to give viewers a behind-the-scenes glance into a 'magical world' where Asda's Christmas treats are created; a Christmas workshop called “The Imaginarium.” The integrated campaign was created by Saatchi & Saatchi London and devised using the insight that Asda’s imaginative Christmas ranges are designed to match Asda shoppers’ unstoppable enthusiasm for life. From the uplifting song choice down to the whimsical world the ad invites the viewer into, Asda shows shoppers


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