The brief from the agency was very clear and revolved around how the Hero of the story is affected by the consumption moment. By chewing Stimorol the hero is granted a cooling sensation which provides him clarity. To enhance the suspense the agency wanted to have an adorable baby deer trapped on a frozen lake who ultimately gets rescued by the hero lumberjack. The best way to accomplish the rescue of course had to be by chewing Stimorol (Trident) gum and crafting skates around the hero’s hiking boots. The result was a hysterical, albeit heartwarming, adventure of a baby deer and her gum-chewing rescuer.