ABOUT

The creative stems from the main feature of the Mitsubishi Phev, a hybrid engine car, made up from petrol and electricity. The concept for the spot was to show that it is a leader in its class. The car guides you through a dystopian fantasy landscape, slowly revealing five mythical hybrids. The audience is immersed in a world of familiar characters, ending with all hybrids bowing their heads in respect. The result is arguably one of the most eye-catching spots Mitsubishi has ever commissioned.