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Smith Design is proud to present recent work for BIC's new Soleil Shine Razor offering. Targeting women 18-34, BIC Soleil Shine offers consumers the beauty solution and added benefit of 5 flexible blades. The perfect balance of bold yet appropriately feminine, the packaging evokes a premium shaving experience to be enjoyed, not rushed. Use of sweeping typography and pink, plum & berry hues in tandem with yellow accents add warmth and dimension to the brand experience, allowing consumers to “Live Colorfully”. #BICSoleilShine #packagingdesign by #smithdesign #MakeYourOwnSun