ABOUT

OBJECTIVE

To drive awareness, information and sharing of digital activity around Malala Day.

ACTIVITY

In our second collaboration with PLAN UK, SMACK designed and built the website to raise awareness of Malala Day. Activity included a live feed of the moving speech by Malala at the UN Headquarters. The website provided background to Malala and her cause for education for all. The site included a UN Youth 'Call to Action', a petition, forum, extra resources and more. The website was required to adhere to PLAN UK's brand guidelines, although the site itself sat on a separate url. Illustrations from PLAN's image bank have been used to enhance the design. SMACK also designed the digital banner ads used to encourage awareness and traffic to the site.

TESTIMONIAL

“SMACK brought flexibility, professionalism, friendliness and understanding of our digital changing needs to our project. They understood and supported our brief, turned around unplanned assets quickly and efficiently and helped us achieve more than originally anticipated. It was truly refreshing working with them on our Malala Day campaign.”

Alex Betti
Web and Publishing Manager