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SMACK was selected by Harlequins RFC to work on the strategy and creative behind the push for Harlequins Ladies as they join the new Tyrell's Premier League, hailing a new era for the women's sport.

Featuring leading lights from its elite women’s squad, the creative "History in the Making: This is our Time" features smoke swirling from the players to generate a sense of drama and movement. Staring head-on to the camera, the players are given a heroic portrayal and edited to photo realistic illustration effect. The creative campaign – which includes big screen adverts, web banners, ticketing tiles and creative for social media as well as print content will run across the Harlequins Women’s digital channels throughout the season.