ABOUT

The Brief = Festive fun, giving back and share-ability. The Result = The #elfie. Our clients, friends and family received an emerald green elfie pack to kickstart the campaign containing humbugs, elf hat and instructions to ‘snap, tag & share’. Every #elfie’ uploaded was matched with SMACK donating 50p to Plan UK’s Philippines fund. We developed an accompanying site providing a feed of #elfies from Instagram, Twitter and Facebook. The result – laughs, engagement and £1000 raised for the Philippines.