ABOUT

SMACK developed branding and packaging for debutante energy bar Dynabites. To stand out amongst the competitive energy bar market and make an impression on potential buyers, SMACK infused an explosion of bold, vivid colours, punchy copy and product personality to illustrate the zest of the burgeoning brand. This approach was applied to all aspects of the branding, from the logo, individual flavour logos, bar and box packaging – creating an eye catching final product.