SMACK Agency
London
ABOUT
OBJECTIVE
We were looking to create playful branding and web presence for Anamil Tech - a children's educational app company, appealing to parents and
children alike.
ACTIVITY
We created Pacca, a friendly horse, as the company mascot and lead character on the company's first app. The parallax website for Anamil Tech delivers key messages to the parent about the company and impending app. It does this through entertaining the parent and child alike, via an online Pacca adventure that builds the narrative.
RESULTS
The recently launched website and branding have been a lead story in Design Week.

Back to Anamil Tech Website project