Slavka Bojinova Creative /​ Art director /​Designer

ABOUT

Campaign: 'There's no Christmas without a home'
Challenge: Raise awareness of youth homelessness, raise money
Insight: Homeless children don't receive presents for Christmas, because they don't celebrate Christmas, because they don't have a home
Solution: A campaign using posters, rich media banners and ambient to raise money to help support young people currently living on the streets

MADEIT CREDITS

Who liked - Centrepoint - There's no Christmas without a home