Rebrand Roundup: Giraffe, Skype, Hartlepool FC, Welsh Food and other stories

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Ragged Edge – Giraffe World Kitchen


Giraffe has relaunched as Giraffe World Kitchen. Integrated branding agency Ragged Edge has delivered a new brand positioning “Taste A Whole New World” and brought it to life through a new logo, visual identity and tone of voice. The agency has overseen the application of the brand across every touch-point, internally and externally. Since opening in 1998, Giraffe had grown into one of the country’s most successful restaurant chains with 48 sites across the UK alongside four others globally. But in an ever


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