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Sky’s campaign for Sky Store stars the ever charismatic Idris Elba, who is shown in a range of ostentatiously glamorous situations, including: a hot tub full of mobile devices and also a solid marble (talking) tiger.

The advert shows us that we can now buy and own a whole host of box sets through Sky Store, including popular shows such as Breaking Bad and House of Cards/

The campaign features the Hollywood star displaying his natural swagger throughout and explains to us that when you buy a box set through the Sky Store you own it in three ways: on your TV, across mobile devices and even on DVD.