ABOUT

THE CHALLENGE
Create an overarching, world-class design
system to ensure that all Sky brand comms maintain a consistent look and feel throughout Europe and the UK. The brand house (below right) shows how Sky assets clearly connect all Sky sub-brands, partnerships and initiatives with
the Sky Masterbrand.

THE STRATEGY
Create online guidelines and a toolkit that can be easily interpreted and applied in each of the countries promoting and showing Sky productions.

MY ROLE
As design director for the Sky Masterbrand I collaborated closely at a top level with creative directors, the creative TTL team, producers, and the editorial teams across UK and Europe. The output was guidelines for the 500+ Sky sub-brands to follow.

In addition I was required to manage CanopyCloud – an online platform that allows the planning, creation and sharing of master campaigns, which can then be adapted in market at a regional level.