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As we gear up for the latest F1 season, Sky Sports have just dropped their ‘Rivalry Returns’ campaign ahead of the 2022 championships, and we've partnered with them to send sparks flying!
Using the latest track location, our artists set to work on building a backplate conjuring up the exhilarating racing atmosphere of the all new 2022 Miami race track. Retouched to perfection, the tension of the moment is palpable, as our CG track sets off a fiery glow with the neck-and-neck cars shooting hot sparks into the air.
The full-CGI racing cars sport the smart livery of sponsors Mercedes and Red Bull, with Ferrari and McLaren featuring in our second visual, an alternate version for the German market.
Driven by adrenaline and skill, we think this campaign is a medal winner!
Back to Sky F1 - Rivalry Returns project