ABOUT

Challenge: To create an identity that would provoke trust, professionalism, friendliness and quality. Client was getting a complete overhaul. New name, logo, colors, signage, etc.

Solution: We started with a name that was friendly and relatable yet professional and to the point. Next we utilized a mood board to set an emotional standard. This lead us to the colors we chose, red for its boldness and connection to passion and grey for its complimentary balance. After several sketches the logo was narrowed down to 3 options which the client picked from. We felt either of the 3 would represent the brand well. We then created stationery that reflected the brand as well as other designs to showcase the identity.