ABOUT

Challenge: Daddy D was the grandfather. Honey was the Grandmother. In memory of both, their Granddaughter wanted to start a natural honey business and call it Daddy D’s Honey. We were contracted to create a complete branding package from product design and packaging to website and marketing.

Solution:
Identity/ We created an identity that represented family values and a product of nature. Went with a vintage look that would pay tribute to wonderful couple that inspired it.

Product Design and Packaging/ The first step for the product design and packaging was to decide on the jar type. Do we want to use a standard mason jar, a plastic bottle or something a little more unique and clever. We settled on a couple different styles.

We went several direction on the label but ultimately settled on simple. We didnt want the label to overpower the brand.

We also were asked to create package and labeling for a Honey Tea beverage.

We designed shipping tape with Daddy D’s Honey branding incorporated.