ABOUT

A packaging revamp for Wall's Cornetto ice-cream. The new look is to reflect the Wall's philosophy of "Live from the Heart!", and it inspires people to be away from stress, seriousness, duties and expectations for a moment.

The target audience is teenagers and young adults.
The SMP is Full of Surprises. Eating ice-cream don't have to be limited to just eating it but it could also be a new experience everytime. The cone packaging has a hidden message inside which could be a joke, a surprise gift of an extra free cone or mere puns.

The unwinding circular motion to tear off the cone packaging also symbolises unwinding, which is relaxing from stress.

I went for a Fun and Cheerful tone for the packaging design. The Hand drawn doodle style is to give the packaging a "human" feel to it, as if someone doodled when they want to get away from things for a moment.