ABOUT

Gold Training is a new personal training and weight loss business run by Giulia Gold. Gold training is tailored to meet individual physical and mental requirements of weight-loss, muscle building, core strength and fitness.

Objective:
Create a strong and prominent brand that would encourage new people to join up.

I began by distilling Gold Training to its core values of strength and power. Taking this focus forward, the arch of a muscled bicep was translated into the logo to suggest progress, results and strength. Gold is hero with winning connotations along with relating to the personal trainer.