ABOUT

Brief: Choose a ʻMoral Issueʼ and thoroughly research and analyse the topic. Create an identity to promote the awareness campaign of your choice and use the human form in a poster that uses your logo to raise awareness of your chosen ‘moral issue’. Develop a style guide with examples of its use and application to a range of campaign promotional material.

Outcome: After extensive research I created a brand that I felt reflected the values of a homeless charity. I also produced a set of brand guidelines so an individual could create work for this fictional charity and maintain the quality of the logo. The guidelines also set out the tone of voice, brand values and relationships with other organisations.